Built from Experience. Powered by Vision.

Tour Development • Film & Photo Production • Creative Direction • Marketing Systems, From concept to execution to live revenue — I handle the entire process.

What I Do

  • Working across production, tourism, and marketing to take ideas from concept to execution.

    • Tour and experience development

    • Film and photo production

    • Creative direction and branding

    • Location scouting and logistics coordination

    • Booking system setup and optimization

    • Website integration and conversion flow

    • On-the-ground production management

  • PRODUCTION FILM • PHOTO • LOGISTICS

  • Location scouting (beaches, urban, remote, private)

    • Permits (DNR, National Parks, local agencies)

    • Crew coordination and logistics

    • Equipment planning and transport

    • Basecamp and production setup

    • On-site production management

    Clients include: fashion, commercial, and campaign productions

    • Website integration and conversion flow

    • On-the-ground production management

As Seen In / Trusted By

  • First Choice Productions

  • Louis Vuitton

  • Fendi

  • Vetements

  • ABC

  • Craig Green

  • Loewe

  • Abercrombie & Fitch

  • EXPRESS

  • NFL

  • Rhude

  • Aéropostale

Ian Bota is a producer, creative strategist, and the founder of Apex Union LTD—a multidisciplinary agency dedicated to elevating voices, brands, and movements with purpose. With 25+ years of experience in film, marketing, and high-impact storytelling, Ian has built and launched brands from the ground up, led national street campaigns, produced award-winning tours, and guided talent through every stage of growth.

He brings hands-on field knowledge—from production sets to off-grid healing retreats—and combines it with high-level strategy to help individuals and organizations break through noise and build real momentum.

From developing award-winning authors like Aurita Maldonado to producing tours and creative campaigns across Puerto Rico and the U.S., Ian’s work spans industries but always centers on impact, authenticity, and creative leadership.

Captivate audiences, build trust, and deliver impact — without draining your team or your resources.

Let's Get Your Project

Started!

1+786-535-0041

San Juan, Puerto Rico